Our Impact

50 +


300 +

Staff Trained

3000 +

Families Engaged

The Basics are an easy and fun way to empower parents to boost their child’s brain power. The concepts are simple, but so important for early brain development. Parents and providers love The Basics!


– Dr. Susan McWhirter, Pediatrician, Rivertown Pediatrics

Our Vision:

The Basics Vision is a Chattahoochee Valley where infants, toddlers, and preschoolers of all racial/ethnic and socioeconomic backgrounds are on track to achieve their full potential–having benefited from early experiences that foster healthy brain development, learning, joy, and resilience.

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Our Strategy:

The Basics Chattahoochee Valley is a regional, collaborative strategy led by United Way of the Chattahoochee Valley in collaboration with parents and partners across our community seeking to ensure that every child has a great start in life.

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